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AAPL Monthly Seasonal Trading Strategy 14522%


Investors often seek new strategies to maximize their returns and minimize risks. Seasonality in stock markets, while not a crystal ball, can provide intriguing opportunities for the astute investor. Today, we’ll dive into the intriguing world of a stock that has become synonymous with innovation and growth: Apple Inc. (AAPL). Our focus lies on a unique monthly seasonality trading strategy that has piqued the interest of traders looking for an edge in their investment approach.

Company Overview

Apple Inc., a cornerstone of the tech industry, is renowned for its array of consumer electronics, software, and online services. Best known for the iPhone, iPad, and Mac computers, Apple’s product ecosystem extends to the Apple Watch, Apple TV, and a suite of proprietary software and services including the iOS and macOS operating systems, iCloud, and the iTunes Store. The company’s commitment to innovation is reflected in its ever-evolving product line and its expansion into digital payments and healthcare technology, making it a frequent subject of investor interest.

Strategy Overview

Our monthly seasonality trading strategy for Apple takes a unique approach, focusing on historical patterns that suggest profitable periods to go long. Specifically, the strategy involves initiating a long position in Apple’s stock at the close of February, April, June, July, and September, holding through the following month, and then closing the position at the end of March, May, July, August, and October. The strategy was backtested from January 2, 2003, to December 30, 2022, spanning nearly 7302 days, with an exposure time of approximately 44.03% of the total duration.


Key Performance Indicators

The strategy’s backtesting results are compelling. Starting with an initial capital of $10,000, the strategy’s equity final balance grew to $1,462,218.70, with an equity peak of $1,485,095.42. Although the return on this strategy was a staggering 14,522.19%, it didn’t quite match the astronomical 57,581.42% buy-and-hold return of Apple’s stock. On an annualized basis, the strategy yielded a 28.34% return, which, while impressive, trails the 37.40% annualized return of a buy-and-hold strategy.


StrategyBuy and Hold
Start Date2003-01-022003-01-02
End Date2022-12-302022-12-30
Duration7302 days7302 days
Exposure Time [%]44.0399.96
Equity Final [$]1462218.75715244.64
Equity Peak [$]1485095.427979562.15
Return [%]14522.1957052.45
Return (Ann.) [%]28.3437.4
Volatility (Ann.) [%]29.5447.6
Sharpe Ratio0.960.79
Sortino Ratio2.031.67
Calmar Ratio1.080.61
Max. Drawdown [%]-26.28-60.87
Avg. Drawdown [%]-3.92-4.81
Max. Drawdown Duration455 days663 days
Avg. Drawdown Duration36 days31 days
# Trades601
Win Rate [%]78.33100.0
Best Trade [%]41.7557053.18
Worst Trade [%]-19.6257053.18
Avg. Trade [%]8.6657053.18
Max. Trade Duration63 days7300 days
Avg. Trade Duration52 days7300 days
Profit Factor7.9nan
Expectancy [%]9.3557053.18

Risk Management

Risk management is a crucial aspect of any trading strategy. Our strategy exhibits an annualized volatility of 29.54%, slightly lower than the 47.60% of the buy-and-hold approach. The Sharpe Ratio, a measure of risk-adjusted return, stands at 0.959 for the strategy, suggestive of a favorable return per unit of risk, compared to the buy-and-hold’s Sharpe Ratio of 0.786. The maximum drawdown experienced by the strategy was -26.28%, considerably less severe than the -60.87% drawdown of buy-and-hold, showing a more resilient performance during market downturns. The strategy’s average drawdown was -3.92% with an average duration of 36 days, suggesting a relatively quick recovery from losses.


Trade Analysis

In 60 trades, the strategy boasted a high win rate of 78.33%. The best trade saw a remarkable 41.75% return, while the worst trade faced a loss of -19.62%. The average trade yielded an 8.66% return, with trades lasting an average of 52 days. The Profit Factor, indicating the ratio of gross profits to gross losses, was an extraordinary 7.90, and the expectancy, the average amount one can expect to win or lose per trade, was 9.35%. This demonstrates both the strategy’s consistency and its potential profitability.



The seasonality trading strategy for Apple, based on historical monthly patterns, presents an alternative to the conventional buy-and-hold approach. While it doesn’t outperform the exceptional growth that a long-term buy-and-hold strategy would have yielded with Apple’s stock, it does offer a compelling risk-to-reward ratio and a more controlled exposure to market fluctuations. This strategy could be an attractive addition to a diversified portfolio, especially for those who seek to actively engage with market seasonality. As with any strategy, investors should consider their risk tolerance, investment goals, and conduct thorough due diligence before implementation.